Christmas cheer
An erstwhile journalism colleague has not heard much of late from his 'dismal Jimmy' contacts, which is hardly surprising given the upturn in Wrexham's Blue Square Premiership fortunes in recent weeks.
Dean Saunders' Dragons made it seven wins from eight league matches with last Saturday's 2-1 success against Kettering Town to add further fuel to the feel-good factor ahead of Saturday's FA Trophy clash with Mansfield Town and the following weekend's visit to the Racecourse of Eastbourne Borough.
It's been a long time since the club's supporters have looked forward with such eager anticipation to the next match and I'm encouraged that their loyalty - in spite of the credit crunch and the added financial pressures of the festive season - has not gone un-noticed by the powers that be in the Racecourse boardroom.
Club directors generally have been guilty in the past of taking their fans for granted and, historically, that has certainly been the case at Wrexham. So it has been refreshing to see Geoff Moss & Co introduce price reductions for both of this week's home fixtures.
Not only that, the club has offered to buy a drink for each of its season ticket holders planning to attend the Eastbourne game on December 22.
The details of the offer were sent out in a letter from the club that also announced the phased introduction of an online ticket booking service, which should prove a boon to those fans often inconvenienced by a sometimes lengthy journey to the Racecourse to purchase in advance.
Taken in isolation, the measures may not add up to much in the greater scheme of things, but it's evidence that improved customer service off the field is as much a goal for the club off the field as is a swift return to the Football League on it.
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